Chapter 19: Interviewing in Qualitative Research Flashcards
(12 cards)
What is qualitative interviewing?
A data collection method that explores participants’ perspectives in depth.
Example: Asking employees to describe their experiences with remote work.
What is a semi-structured interview?
An interview with prepared questions but flexibility to explore new topics.
Example: Having a list of topics but following up when a participant brings up a surprising issue.
What is an unstructured interview?
An open-ended, conversational interview with minimal predefined questions.
Example: Starting with, “Tell me about your job,” and letting the participant guide the conversation.
What is a structured interview in qualitative research?
An interview with a fixed set of questions asked in a specific order.
Example: Asking all participants the exact same 10 questions in the same way.
What is rapport in interviewing?
A sense of trust and connection between interviewer and interviewee.
Example: Starting with small talk to make the participant comfortable.
What is probing in interviews?
Asking follow-up questions to gain deeper insight into a topic.
Example: “Can you explain what you meant by that?” or “How did that make you feel?”
What is an interview guide?
A flexible outline of topics and questions used during an interview.
Example: A sheet listing key questions on work-life balance for use during interviews.
What is transcription?
Turning recorded interviews into written text for analysis.
Example: Typing up every word from a 45-minute interview with a team leader.
Why is context important in interviews?
Because people’s answers are shaped by their environment and experiences.
Example: A frontline worker’s view on “teamwork” may differ from a manager’s.
What is reflexivity in interviewing?
Being aware of how your presence, identity, and choices influence the interview.
Example: A male interviewer noting how gender might affect responses from female participants.
What is interviewer bias?
When the interviewer’s tone, questions, or reactions influence the responses.
Example: Nodding too much, which might make participants think they should agree.
Why are interviews common in qualitative research?
Because they provide rich, detailed, and personal data.
Example: Exploring how employees define “success” in their own words.
