Chapter 2 & 3: Definite Questions Flashcards Preview

MKT 424 Exam #1 > Chapter 2 & 3: Definite Questions > Flashcards

Flashcards in Chapter 2 & 3: Definite Questions Deck (6)
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1

What is it called when appeals are changed depending on the demographics of the region?

Dual adaptation

2

Mac video is a typical example of?

Comparative

3

What unique thing about a product differentiates its position in the market to Gay and Lesbian Consumers?

Financial Products

4

Before 1965, U.S. mainly focused on uniforming. What is a value now instead?

Diversity

5

Imagine you’re a door-to-door salesperson. How would you speak to a traditional housewife versus a trapped one?

Differently

6

Dell wanted to tap into the market of women with no extra price point. Why did it not work?

They neglected the stereotype that men are better than women at electronics