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MKT 424 Exam #1 > Chapter 4 > Flashcards

Flashcards in Chapter 4 Deck (18)
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1

Demographics

describe a population in terms of its size, distribution, and structure

2

Occupation

most widely used single cue to initially define people we meet

3

Subject discretionary income (SDI)

estimate by the consumer of how much money he or she has available to spend on nonessentials

4

Mature market

generally defined as 55+ years of age and over consumers

5

Gerontographics

one segmentation approach to the mature market that incorporates aging processes and life events related to the physical health and mental outlook of older consumers

6

Healthy indulgers

physically and mentally healthy and are thus active, independent, and out to enjoy life

7

Ailing outgoers

have health problems that limit their physical abilities

8

Healthy hermits

physically healthy, but life events reduced their self-concept and have become withdrawn

9

Frail recluses

have accepted their old-age status and have adjusted their lifestyles

10

Lower-upper class

often referred to as “new rich–the current generation’s new successful elite”

11

Conspicuous consumption

purchase automobiles, homes, yachts, clothes, and so forth

12

Nouveaux riches

people who own five or ten luxury cars, houses

13

Upper-middle class

consists of families who possess neither family status derived from heritage nor unusual wealth

14

Middle class

composed of white collar workers, school teachers, lower-level managers, etc.

15

Working class

skilled and semiskilled factory, service, and sales workers

16

Single-item indexes

estimates social status bassed on a single dimension (education, income, etc.)

17

Multi-item indexes

take into account numerous variables simultaneously and weight these according to a scheme that reflects societal values

18

Index of social position (ISP)

two-item index that is well-developed and widely used, item scales/weighs/formulas/social class scores