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MKT 424 Exam #1 > Chapter 6 > Flashcards

Flashcards in Chapter 6 Deck (19)
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1

Single I

group consists of young (ages 18 to 34), unmarried individuals

2

Young Couples– No Children

marriage, lifestyles of two young singles are greatly altered as they develop a shared lifestyle

3

Full Nest I– Young Married with Children

6% of households are young married couples with children

4

Single Parent I– Young Single Parents

birth or adoption by singles is becoming more common, roughly 40% of children are born to unmarried mothers

5

Middle-Aged Single

middle-aged single category is made up of people who have never married and those who are divorced and have no child-rearing responsibilities

6

Empty Nest I– Middle-Aged Married with No Children

households typically represent second marriage in which seconds kids are not living with parents

7

Delayed Full Nest I– Older Married with Young Children

members of the baby boom generation and Gen X delayed while having their first child until they were in their mid-30s

8

Full Nest II– Middle-Aged Married with Children at Home

major difference between this group and delayed full nest I is the age of the children

9

Single Parent II– Older Married Couples

most couples over 64 are fully retired

10

Older Single

around 17M older singles in the United States

11

Initiator(s)

family member who first recognizes the need or starts the process

12

Information gatherer(s)

Individual who has expertise and interest in a particular purchase

13

Influencer(s)

person who influence the alternatives evaluated, the criteria considered, and the final choice

14

Decisionmaker(s)

individuals who makes the final decision

15

Purchaser(s)

family member who purchases the product

16

User(s)

user of the product

17

Instrumental training

occurs when a parent or sibling specifically and directly attempts to bring about certain responses through reasoning or reinforcement

18

Modeling

occurs when a child learns appropriate or inappropriate consumption behaviors by observing others

19

Mediation

occurs when a parent alters a child’s initial interpretation of, or response to, marketing or other stimulus