chapter 20 Flashcards
How many CEUs are credentialed NASM Certified Personal Trainers required to complete every two years?
2
How frequently must NASM CPTs renew their credentials?
every 2 years
How many contact hours of continuing education are necessary for NASM CPTs to renew their credentials?
20 hours
What is the goal of marketing?
Understanding the wants and needs of consumers
What are 4 things a fitness professional needs to understand about potential clients?
Wants, needs, demographics, socioeconomic status
What are the 4 P’s of marketing?
Product, price, place (distribution), promotion
What are 3 other areas, beyond health and exercise, in which a fitness professional must be skilled?
Sales, marketing, and finance
Of what 3 things must one be aware to provide uncompromising customer service?
Verbal communication, tone of voice, and body language
What are 4 things make-up the cost of personal training for a client?
Price, effort, time, and commitment
What is foundation from which all buying decisions are made?
emotion
What is the first essential step to helping a client achieve results?
The sale
The total number of people helped on the floor compared with how many that purchase programming
closing percentage
What are 4 potential reasons a fitness professional might fail to make a sale?
Not enough value demonstrated, insufficient level of rapport built, didn’t ask for the sale, client has no actual ability to pay
