Chapter 8 Flashcards

(61 cards)

1
Q

Nature of Strategic Managment

A

Strategy
Strategic Management
Effective Strategies

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2
Q

Strategy

A

Plan for accomplishing organizations goals.

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3
Q

Strategic Management

A

A comprehensive and ongoing managemnet process aimed at formulating and implementing effective strategies which align the organization with its environment to achieve major organizational goals

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4
Q

Effective Strategies

A

Strategies that promote a superior alignment between the organization and its environment and the achievement of its goals.

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5
Q

Components of Strategy

A

Distinctive Competence
Scope
Resource Deployment

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6
Q

Distinctive Competence

A

Something an organization does exceptionally well

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7
Q

Scope

A

Range of markets in which an organization will compete

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8
Q

Resource Deployment

A

How an organization will distribute its resources across the areas in which it competes

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9
Q

Types of Strategic Alternatives

A

Business-level Strategy

Corporate-level Strategy

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10
Q

Business-level Strategy

A

The set of strategic alternatives that an organization chooses from as it conducts business in a particular industry or a particular market.

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11
Q

Corporate-level Strategy

A

The set of strategic alternatives that an organization chooses from as it manages its operations simultaneously across several industries and several markets.

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12
Q

Strategy Formulation and Implementation

A

Strategy Formulation
Strategy Implementation
Deliberate Strategy
Emergent Strategy

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13
Q

Strategy Formulation

A

The set of processes involved in creating or determining the organization’s strategies

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14
Q

Strategy Implementation

A

The methods by which strategies are operationalized or executed within the organization

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15
Q

Deliberate Strategy

A

A plan, chosen and implemented to support specific goals, that is the result of a rational, systematic, and planned process of strategy formulation and implementation.

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16
Q

Emergent Strategy

A

A pattern of action that develops over time, in the absence of goals or missions, or despite goals and missions

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17
Q

Using SWOT Analysis to Formulate Strategy

A

Evaluating Organizational Strengths
Evaluating Organizational Weaknesses
Evaluating an Organization’s Opportunities and Threats

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18
Q

Evaluating Organizational Strengths

A
Organizational Skills
Common organizational strengths
Distinctive competencies
Imitation of distinctive competencies
Sustained competitive advantage
Strategic limitation is difficult
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19
Q

Evaluating Organizational Weaknesses

A

Organizational weaknesses are skills and capabilities that do not enable an organization to choose and implement strategies that support its mission.
Weaknesses can be overcome by:…
Competitive disadvantage is a situation in which an organization fails to implement strategies being implemented by competitors.

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20
Q

Evaluating an Organization’s Opportunities and Threats

A

Organizational opportunities are areas in the organization’s environment that may generate high performance.
Organizational threats are areas in the organization’s environment that make it difficult for the organization to achieve high performance.

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21
Q

Types of Business-level Strategies

A

Porter’s Generic Strategies
Miles and Snow’s Strategy Types
Product Life Cycle

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22
Q

Porter’s Generic Strategies

A

Differentiation strategy
Overall cost leadership strategy
Focus strategy

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23
Q

Differentiation strategy

A

An organization seeks to distinguish itself from competitors through that quality of its products or services

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24
Q

Overall cost leadership strategy

A

An organizations attempts to gain competitive advantage by reducing costs below costs of competing firms.

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25
Focus Strategy
An organization concentrates on a specific regional market, product line. or group of buyers
26
Implementing Porter's Generic Strategies: Differentiation Strategy
Marketing and sales emphasize, high quality, high value image of the organizations products or services
27
Implementing Porter's Generic Strategies: Overall Cost Leadership Strategy
To support cost leadership, marketing and sales are likely to focus on simple product attributes and how these product attributes meet customer needs in a low-cost and effective manner.
28
Implementing Porter's Generic Strategies: Focus Strategy
This strategy is implemented via the same approaches used for differentiation and cost leadership, depending on which one is the proper basis for competing in or for a specific market segment, product category, or group buyers.
29
Miles and Snow's Strategy Types
Prospector Defender Analyzer Reactor
30
Prospector
Encourages creativity to seek out new market opportunities and to take risks. Develops the flexibility to meet changing market conditions by decentralizing its organizational structure.
31
Defender
Focuses on defending its current markets by lowering its costs and/or improving the performance of its current products.
32
Analyzer
Incorporates elements of both the prospector and the defender strategies to maintain business and to be somewhat innovative.
33
Reactor
Has no clear strategy, reacts to changes and events
34
Implementing Miles and Snow's Strategies
Prospector Strategy Defender Strategy Analyzer Strategy
35
Product Life Cycle
Introduction Stage Growth Stage Mature Stage Decline Stage
35
Formulating Corporate-Level Strategies
Strategic Business Units Diverisification Single Product Strategy
35
Strategic Business Units
Each business or group of businesses within an organization engaged in serving the same markets, customers, or products
35
Diversification
The number of businesses an organization is engaged in and the extent to which these businesses are related to one another.
36
Single Product Strategy
Organizations manufactures one product or service and sells it in a single geographical market.
37
Corporate Strategic Choices
``` Single product strategy (simplicity) Related diversification (synergy) Unrelated diversification (risk/return) ```
38
Related Diversification
A strategy in which an organization operates in several different businesses, industries, or markets that are somehow linked. Avoids the disadvantages and risks of a single product strategy.
39
Basis of Relatedness in implementing Related Diversification:
Similar Technology Common distribution and marketing skills Common name brand and reputation Common customers
40
Advantages of Related Diversification
Rudices organization's dependence on any one of its business activities and thus reduces economic risk. Reduces overhead costs associated with managing any one business through economies of scale and economics of scope. Allows an organization to exploit its strengths and capabilities in more than one business. Synergy exists among a set of businesses.
41
Unrelated Diversification
A strategy in which an organization operates multiple businesses that are not logically associated with one another.
42
Advantages of Unrelated Diversification
Stable corporate-level performance over time due to business cycle differences among the multiple businesses. Allocation of resources to area with the highest return potentials to maximize corporate performance.
43
Disadvantages of Unrelated Diversification
Firms with unrelated strategies fall to exploit important synergies, putting them at a competitive disadvantage to firms with related diversification strategies. Poor performance due to the complexity of managing a diversity of business.
44
Becoming a Diversified Firm
Internal Development of New Products Replacement of Suppliers and Customers Merger and Acquisitions
45
Two types of Replacement of Suppliers and Customers
Backward Vertical Integration | Forward Vertical Integration
46
Purpose of Mergers and Acquisistions
To acquire complementary products or services linked by a common technology and common customers. To create or exploit synergies that reduce the combined organizations' costs of doing business to increase revenues. To diversify through vertical integration.
47
Two important portfolio management techniques
BCG Matrix | GE Business Screen
48
BCG Matrix
``` A method of evaluating businesses relative to the growth rate of their market and the organization's share of the market. Types of Business: -Dogs -Cash Cows -Question Marks -Stars ```
49
GE Business Screen
A method of evaluating business in a diversified portfolio along two dimensions, each of which contains multiple factors. In general, the more attractive the industry and the more competitive a business is, the more resources an organization should invest in that business.
50
Developing International and Global Strategies
Global Efficiencies Multimarket flexibility Worldwide learning
51
Global Efficiencies
Location efficiencies-seeking lower input cost locations. Economies of Scale-larger facilities result in lower cost. Economies of scope-broadening product lines.
52
Multimarket Flexibility
International businesses may respond to a change in one country by implementing a change in another country
53
Worldwide learning
The diverse operating environments of multinational corporations contribute to organizational learning that can be transferred to other operating environments.
54
Strategic Alternatives for International Business
Home Replication Strategy Multidomestic Strategy Global Strategy Transnational Strategy
55
Home Replication Strategy
Apply the distinctive competences they developed in their home market to the foreign that they enter. Works best when the firms competences are valuable in many different types of markets.
56
Multidomestic Strategy
Used by firms that manage a portfolio of international business as relatively autonomous and independent units. Works best when national demands for customization are high.
57
Global Strategy
Companies doing exactly the opposite of those using a multidomestic strategy. Works best for a commodity-line product or in an industry that demands high efficiency.
58
Transnational Strategy
Pursue both centralization and decentralization at the same time, using whichever approach makes more sense in the particular circumstance. Works best for complex industries and for companies with highly-skilled international managers.