Chapter 8

Question 1

Survey research design

Answer 1

Use of a survey administered either in written form or orally, to quantify, describe, or characterize an individual or a group

Question 2

Survey

Answer 2

Series of questions or statements, called items, used in a questionnaire or an interview to measure the self-reports or responses of respondents

Question 3

Open-ended item

Answer 3

Question or statement in a survey that allows the respondent to give any response in their own words, without restriction

Question 4

Partially open-ended item

Answer 4

Question or statement in a survey that includes a few restricted answer options and then a last one that allows participants to respond in their own words in case the options do not fit

Question 5

Restricted item

Answer 5

Question or statement in a survey that includes a restricted number of answer options to which participants must respond

Question 6

Likert scale

Answer 6

Numeric response scale used to indicate a participant’s rating or level of agreement with a question or a statement

Question 7

Double-barreled items

Answer 7

Survey items that ask participants for one response to two different questions or statements

Question 8

Response set

Answer 8

Tendency for participants to respond the same way to all items in a survey when the direction of ratings is the same for all items in the survey

Question 9

Reverse coded item

Answer 9

Item that is phrased in the semantically opposite direction of most other items in a survey and is scored by coding or entering responses for the item in reverse order from how they are listed

Question 10

Bipolar scales

Answer 10

Response scales that have positive and negative values

Question 11

Anchors

Answer 11

Adjectives that are given to describe the end points of a rating scale to give greater meaning