Chapter 8 Flashcards
(69 cards)
social influence
the way that a group or person can alter the behaviours of another
3 forms of social influence
- conformity
- compliance
- obedience
conformity def
changing or behaviours in accordance with others
ex. the way you dress
compliance def
changing our behaviours due to the requests of others
ex. will you pick up milk on your way home
obedience def
changing our behaviours because someone tell us to
ex. drink this
conformity at a
macro level
- socialization into our society’s descriptive norms and injunctive norms
descriptive norm
the way most people act in a certain situation
injunctive norm
expectation for the way we should act
why do we conform? (micro level)
- informational social influence
- normative social influence
informational social influence
results in private acceptance
ex.
normative social influence
results in public conformity
informational social influence
- other people as a source of information about what is correct
ex. place settings - looking at which utensils other people us first
autokinetic effect
- sherif
- when you’re in complete darkness and theres a pinpoint of light, you might see it move but you don’t know how much, you might base your answer on other people’s answers
informational social influence occurs when
- situation is ambiguous (ex. fire alarms that go off frequently)
- situation if a crisis (ex. war of the worlds)
- other people are experts
pluralistic ignorance
- when you rely on other people for information and assume it’s correct
- mutually agree
ex. a real fire alarm
informational social of influence won’t occur when
- level of knowledge/ expertise is great
- age (children rather than adults)
- need for cognition (to really think things through)
normative social influence
- other people as a source of social approval
- desire to fit in
Asch (1950s)
line judgement task
- 76% of people conformed at least once
- even though the answer if obvious, people would still give the wrong answer if others did too
minimal social group
- gathering of people who happen to be place together, at the same time
ex. a group of strangers coming together because they are taking part in the same research study
normative social influence occurs when
social impact theory
social impact theory
- strength of group
- size of the group (peak at 4-5 people)
- immediacy of the group (physical proximity - face to face)
resisting normative social influence
if there is someone else present in the group that resists normative social influence
normative social influence can have
negative impacts
- alcohol, drugs etc.
compliance
- various techniques can increase compliance
- role of scrips
- pique technique