Chapter 8: The Web-enabled Enterprise Flashcards Preview

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Flashcards in Chapter 8: The Web-enabled Enterprise Deck (53)
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1

The protocol used to transfer and download web information is ________.

Hypertext Transfer Protocol (HTTP)

2

A secure version of HTTP protocol for confidential transactions is _______.

HTTPS ( HTTP Secure)

3

Under these protocols, each web server is designated a _________, which is a unique address for a website.

Uniform Resource Locator (URL)

4

The address is the IP address assigned to the site, but in most cases the site also has a _______ made up from letters.

domain name

5

The last part of a URL, such as the ".com", is the __________.

top-level domain (TLD)

6

________ is the most common programming language for creating webpages and other information viewable in a web browser. It determines the look and location of text, pictures, animations, and other elements on a webpage.

Hypertext Markup Language (HTML)

7

_______ enables the creation of various types of data. It is most often used not for determining the appearance of visual elements on a webpage but to convey the meaning or content of the data.

Extensible Markup Language (XML)

8

The World Wide Web Consortium (W3C), the organization responsible for web standards, combined the two markup languages HTML and XML into a standard called ________.

Extensible Hypertext Markup Language (XHTML)

9

________ is the newest version of HTML/XML. It includes support for the latest multimedia and mobile devices, and is rapidly becoming the standard for webpage development.

HTML5

10

_______ is a common way of transmitting files from one computer to another.

File Transfer Protocol (FTP)

11

A ______ is a webpage that invites surfers to post opinions and artistic work as well as links to sites of interest.

blog (a contraction of "web log")

12

One interesting feature of some blogs is ________. The software notifies bloggers when their posts have been mentioned elsewhere on the web, so they and their readers can extend the discussion beyond the original blog.

trackback

13

A _______ is a web application that enables users to add to and edit the content of webpages. The term also refers to software that enables collaborative software used to create and revise websites.

wiki

14

To ______ is to make a digital audio recording, usually of voice, and post the file on the web so that people can download it and listen to it.

podcast

15

Recently, podcasting has evolved into a new concept distributed via the web called ________. This new education delivery combines the traditional course materials (readings, exercises, etc.) with interactive forums for educators and students.

massive open online course (MOOC)

16

Several years ago, _______ offered users real-time online interactivity.

instant messaging (IM)

17

A ______ is a small file that a website places on a visitor's hard disk so that the website can remember something about the surfer later. Typically, it records the surfer's ID or some other unique identifier. Combined with data collected from previous visits, the site can figure out the visitor's preferences.

cookie

18

Choices you make when selecting menu items, clicking buttons, and moving from one page to another are also recorded by cookies. Such activities are called _______.

clickstream tracking

19

Software designed to trace and report your online behavior without your knowledge is called _______.

spyware

20

_______ is intellectual property of developer, not free for all to use.

Proprietary technology

21

________, which is any form of advertising through an online search site, is regarded by businesses as highly effective.

Search advertising

22

_______ are images placed on a website that link to the site of the company selling the product or service.

Banners

23

An ________ occurs whenever a browser downloads the page containing the banner.

impression

24

_________ is the percentage of web users who have visited the site in the past month, namely, the ratio of visitors to total web population.

Reach percentage

25

_______ implements a series of tactics to allow a business to gain a high-ranking placement of their online entry in the search results page.

Search engine optimization (SEO)

26

An ________ is a network used only by the employees of an organization.

intranet

27

An _______ limits site access to the employees of particular organizations, usually business partners. It might be viewed as connecting intranets of business partners.

extranet

28

An _______ is an extranet for organizations that offer for sale and bid on products and services of a particular type.

exchange

29

______ sells a great variety of items.

Auction

30

______ is a collaboration between businesses in establishing a website.

Online business alliances