Commercialisation

Question 1

Define sponsorship?

Answer 1

A sponsor is an individual or group that provides support in the from of a sponsorship

Question 2

Give the 3 types of sponsorship?

Answer 2

Money
Clothing
Facilities

Question 3

Define the Media?

Answer 3

Broad range of technologies that act as the main means of communication

Question 4

Give 3 Advs of Commercialisation to the Sponsor?

Answer 4

Media shows product during breaks
Brand names seen on shirts or at the venue
Raises awareness of brands

Question 5

Give 3 Disadvs of Commercialisation to the Sponsor?

Answer 5

Media may not get high enough viewership
Not enough exposure
Team doesn’t perform well

Question 6

Give 3 Advs of Commercialisation to the Sport?

Answer 6

Increase participation
Commercial Interests
More funding for events

Question 7

Give 3 Disadvs of Commercialisation to the Sport?

Answer 7

Fixtures changed for viewers
Breaks in play for adverts
Minority sports not shown

Question 8

Give 3 Advs of Commercialisation to the Player?

Answer 8

Paid millions
Fully focused on sport
Receives best products

Question 9

Give 3 Disadvs of Commercialisation to the Player?

Answer 9

Less time to train for adverts
Withdrawal of sponsorship creates financial difficulties
Pressure to win to keep sponsor

Question 10

Give 3 Advs of Commercialisation to the Spectator?

Answer 10

More coverage
Replays
Buy the same clothes as role model

Question 11

Give 3 Disadvs of Commercialisation to the Spectator?

Answer 11

High costs for subscription
High cost merchandise
Sponsors keep best tickets

Question 12

Give 3 Advs of Commercialisation to the Official?

Answer 12

Provision of kit
Support correct decisions by media
Can become role models

Question 13

Give 2 Disadvs of Commercialisation to the Officials?

Answer 13

Under spotlight more
Wear sponsors logo