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Flashcards in Commercialisation Deck (5):
1

What are the options for commercialization?

•Retain IP in house and generate revenue through contract research – low risk, lowreturn.•Licensing – moderate risk, moderate return; most common for narrowly focussed IP;development cost and risks past to licensee; depending on the stage of development atthe time of the license may be some upfront fee, but most of value derived throughmilestone payments and eventually royalties.•Spin-out company – high risk, high return; usually where there is a package or pipelineof IP; primary return through equity position which is high risk and downstream;UniServices (with other investors) puts in place key management and board.

2

UniServices is the

commercial arm of the University of Auckland.UniServices commercialises new discoveries resulting from University, this is doneby going from concept to commercialisation.

3

Technology Transfer helps translate

research into usable products, in a timely manner,to yield tangible benefits from the research to contribute to economy or broadercommunity.

4

UniServices completes

oTechnology evaluation – commercial opportunities and IP positionoIP protectionoDue Diligence – ownership issues, management of patents, knowledge of priorartoMarket ResearchoPartnering with Business through Contacts and NetworksoContract negotiation and management and/or establishing new companystructure

5

Seed and development investments, to move research to a “saleable” item, through

oOwn investments
oCapturing venture capital or other sources of external funds