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Flashcards in Pharmacuetical industry Deck (2):

What does a successful Generic product look like?

The RIGHT product
Delivered on TIME Acceptable Cost of Supply and Capacity
OWNERSHIP of PROJECT across the organisation


Category C

•Products with at least two of the following:
•Low technical barrier
•Large market size
•Currently 3 or more generics already in the market
•High chance of Douglas entering as 1 of 5 or more.