Commercialisation Of Physical Activity And Sport Flashcards

1
Q

Commercialisation, the media and sport

A

Increased media coverage has meant that sport has become more commercialised.

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2
Q

Commercialisation

A

Making something available on the market; or using something to make a profit

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3
Q

Advantages of commercialisation

A

More funding, wider audience, higher participation, awareness

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4
Q

Disadvantages of commercialisation

A

Higher prices, sponsors lead sports

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5
Q

Fashion

A

Sports equipment can be fashionable and expensive, partly as a result of media coverage of famous sports people. Sports stars can make a lot of money through endorsements.

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6
Q

Media

A

The main means of mass communication (tv, radio, newspaper, internet)

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