Communication and Interaction - Communication

Question 1

What is the top layer of a message pyramid?

Answer 1

Key Message - should be long-lasting and consistent statements, regardless of situation. Create an environment and a belief system among key audiences.

Create a belief system among audience members.

Question 2

What is the middle layer of a message pyramid?

Answer 2

First Proof - first backup to the key message. This should be a factural statement about the benefits of planning.

Must be memorable and beliveable.

Question 3

What is the base (bottom) layer of a message pyramid?

Answer 3

Second proof - amplifies the first proof using a starting statistic, anecdote, enfordesment of planning from an allied group, or an amplication of the core statement.

Question 4

Technique used by planners to reframe controvesial issues, respond to opponents while also recasting how the issue is viewed.

This uses TRANSITIONAL phrases to stay on message when asked a question that could go off-topic

Reframe controversial issues.

Responding to opponents and recast the issue in the moment.

Transitional phrases that don’t get off topic.

Don’t be condensending and don’t avoid the question - aknowledge the question.

Answer 4

Bridging

Question 5

This type of interaction occurs when a reporter calls a planner for his opinion.

Answer 5

Reactive interaction

Question 6

This type of interaction occurs when a planner has news he wants to get out.

Answer 6

Proactive interaction. APA encourages proactive relationships between planners and media.

Question 7

Primary tenants of a useful/effective infographic.

Answer 7

Concise, innovative, engaging, and easy to understand.

Question 8

How should planners use social media?

Answer 8

Opt for quality over quantity and clearly communicate your agency/APA’s goals.

Question 9

Should planners delete negative comments on social media?

Answer 9

Case law is inconclusive; however, obscene, persona, or mean-spirited comments should be deleted.

Social media is not the only forum for discussion.

It’s a moderated avenue (among many) for discussion and engagement.

Question 10

Are social media posts challenges to Sunshine Laws?

Answer 10

Potentially - sunshine laws require meetings/decisions of regulatory authorities be publicly available. Public notice/records retention of social media posts is unclear - consult with state and local regulations.

Question 11

Process for educating the community about the benefits of planning and planners.

Answer 11

Framing - use non-jargon language to appeal to the broadest platform.

Question 12

What are the tenants of the APA’s message platform?

Answer 12

1. Balence varied interests/viewpoints that emerge as communities plan their futures.
2. Create communities of lasting value.
3. Unique expertiese to comprehensively address the impacts of today’s actions on tomorrow’s communities.
4. Serve the public interest by advancing the best practices and standards of the profession.