Computer advertisement

Question 1

What is computer advertisement?

Answer 1

Computer advertisement is a paid form of promoting a company’s products or services using digital platforms, with the goal of influencing consumer buying behavior.

Question 2

What are the characteristics of computer advertisement?

Answer 2

• Advertisements are paid for by the company,
• can be personal (e.g. on social media) or
• non-personal (e.g. through e-commerce platforms), and are
• designed to reach a wide audience.

Question 3

What is the importance of computer advertisement?

Answer 3

It helps:
* build brand recognition,
* boosts customer confidence in existing products, and
* attracts new customers through visibility and repeated exposure.

Question 4

What are the problems faced by computer advertisement?

Answer 4

• Ad costs increase product prices,
• too many ads can confuse buyers,
• some ads provide false information, and
• high ad expenses make it unaffordable for small businesses.

Question 5

How do we use computer promotion, publicity and advertisement in business?

Answer 5

Businesses use computer promotion to spread product information persuasively and increase sales through e-marketing. Publicity helps build credibility via unpaid media exposure, while advertisement, though paid, directly boosts visibility, brand reputation, and customer acquisition. Together, they support marketing strategy by informing, attracting, and convincing customers to buy.