Computer Publicity Flashcards
(4 cards)
What is computer publicity?
Computer publicity is promotional communication about an organization or its products where the message is not paid for by the organization but still benefits it, such as media coverage or consumer word-of-mouth.
What are the characteristics of computer publicity?
It is not paid for by the company, is usually delivered through newspapers, magazines, radio, or television, and is controlled by independent third parties, not the company itself.
What is the importance of computer publicity?
It provides high credibility since people trust publicity more than paid ads, it’s cost-free for the company, and is especially useful for businesses that can’t afford expensive advertising.
What are the problems faced by computer publicity?
The main problem is the spread of false information, which the company has little or no power to correct. Bad publicity can negatively affect sales and reputation.
