Consumer / Attitude Measures

Question 1

Customer Testimonials

Answer 1

These are customer reviews, assessments, comments, endorsements, or interviews relating to a brand.

Question 2

Customer Satisfaction Score (CSAT)

Answer 2

Survey driven measurement of consumer satisfaction, usually rated either on a linear scale (i.e. 1-10), or on a sentimentality range (poor, Fair, Good,

Question 3

Net Promoter Score (NPS)

Answer 3

This is a measure of customer loyalty rating their willingness to recommend the product.