Email Marketing Terms

Question 1

CTR - Click Through Rate

Answer 1

The number of clicks on an ad divided by the number of times the ad is shown (impressions), expressed as a percentage.

Question 2

ESP - Email Service Provider

Answer 2

A specialized organization that offers bulk email marketing services.

Question 3

Tracking Pixel

Answer 3

Process of using a 1x1 pixel transparent gif to track a visit or event on a web page, to track ad impressions or to track opening for an email.

Question 4

Responsive

Answer 4

Quality of a business process which indicates its ability to respond to changing conditions and customer interactions as they occur.

Question 5

Open Rate

Answer 5

Percentage of people who open your email out of the total number of people it was successfully delivered to.

Question 6

Sender Score

Answer 6

Reputation rating (0 - 100) that reflects how trustworthy an email sender is, based on their email sending behavior and history.

Question 7

Bulk Mail

Answer 7

Large scale email marketing sends in which the same content goes to a large group of people.

Question 8

Email Campaign

Answer 8

An email or series of lead nurturing emails designed to accomplish an overall marketing goal.

Question 9

House List (or Retention List)

Answer 9

A valuable asset, a house list is a permission-based list that you built yourself with opt-in subscribers.

Question 10

Read (or Open) Length

Answer 10

A measure of the length of time a person opens the email until they close it.

Question 11

Blacklist

Answer 11

A list that denotes IP addresses as spammer IPs, impeding email deliverability.

Question 12

Whitelist

Answer 12

A list that includes IP addresses that have been approved to deliver email to a recipient.