Conversion Measures Flashcards
(5 cards)
1
Q
Conversion Rate
A
Number of visitors who, after clicking on a link in your post, take action on a page divided by the page’s total visitors.
-Count of users taking action / count of visitors
2
Q
Click-Through Rate (CTR)
A
How often people click on the call-to-action link in your post.
-Clicks/Impressions (x100 to create a %)
3
Q
Bounce Rate
A
The percentage of page visitors who click on a link in your post, only to quickly leave the page they land on without taking an action.
4
Q
Cost per Click (CPC)
A
The amount you pay per individual click on your sponsored social media post.
- Cost / Total Clicks
5
Q
Cost Per Thousand Impressions (CPM)
A
The amount you pay every time a thousand people scroll past your sponsored social media post.
-Cost / (impressions / 1000)
