Marketing Terms

Question 1

Analytics

Answer 1

The discovery and communication of meaningful patterns in data.

Question 2

B2B - Business-to-Business

Answer 2

Describes companies that sell to other companies.

Question 3

B2C - Business-to-Customer

Answer 3

Describes companies that sell directly to customers.

Question 4

Blogging

Answer 4

A core component of inbound marketing, traditionally includes regular entries of commentary, descriptions of events, photos, videos, etc.

Question 5

Inbound Marketing

Answer 5

Focuses on attracting customers by creating valuable content and experiences tailored to them.

Question 6

Business Blogging

Answer 6

Keeps the elements of regular blogging, but adds marketing strategy in an effort to drive traffic to a certain website or to create leads.

Question 7

ROI - Return On Investment

Answer 7

A performance measure used to evaluate the efficiency and profitability of an investment, or to compare the efficiency and profitability of multiple investments.

Question 8

FVI

Answer 8

Final value of investment

Question 9

IVI

Answer 9

Initial value of investment

Question 10

Net Return Calculation

Answer 10

FVI - IVI

Question 11

ROI Calculation

Answer 11

((Net Return on Investment) / (Cost of Investment)) X 100%

Question 12

Channel

Answer 12

Consists of the people, organizations, and activities necessary to transfer the ownership of goods from the point of production to the point of consumption.

It is the way products get to the end-user, the consumer; and is also known as the distribution channel.

Three main types of marketing channels are:
-Direct marketing
-Interactive media
-Mass media

Question 13

Direct Marketing Channel

Answer 13

Involves communication between a company and its customers without intermediaries, often aiming for a direct response.

-Email marketing
-Direct Mail
- Texting

Question 14

Interactive Media Channel

Answer 14

Two-way communication between the brand and the customer, allowing for engagement, feedback, and offer customization.

-Social media platforms
-Chatbots or company websites with live support
-Online games or quizzes

Question 15

Mass Media Channels

Answer 15

Used to reach large audiences simultaneously with the same message, often used for brand awareness and image building.

-Television
-Radio
-Billboards

Question 16

Closed-Loop Marketing

Answer 16

Being able to execute, track, and show how marketing efforts have impacted bottom-line business growth.

Question 17

Content

Answer 17

Information that exists for the purpose of being digested, engaged with, and shared. Usually comes in the form of a blog, video, social media post, photo, slideshow, or podcast.

Question 18

Ebook

Answer 18

Common type of content that many marketers use, often to generate leads. Generally a more long-form content type than blog posts, and go into in-depth detail on a subject.

Question 19

Top of the funnel

Answer 19

The very first stage of the buying process.
Leads at this stage are just identifying a problem that they have and are looking for more information.

Question 20

Middle of the Funnel

Answer 20

Refers to the stage that a lead enters after identifying a problem.
The lead is usually looking to conduct further research to find a solution.

Question 21

A Lead

Answer 21

A potential customer who has interacted with your business in a way that shows interest.

Like filling out a form, clicking on an ad, or signing up for a newsletter.

Question 22

Bottom of the Funnel

Answer 22

Refers to a stage of the buying process that marketing leads reach when they’re just about to close as a new customer.
They’ve identified the problem, have shopped around for possible solutions, and are very close to buying.

Question 23

Inbound Marketing

Answer 23

Refers to marketing activities that draw visitors in, rather than marketers having to go out to get prospects’ attention.

Question 24

Inbound Link

Answer 24

A link coming from another site to your own website.

Question 25

KPI

Answer 25

Key Performance Indicator A type of performance measurement companies use to evaluate an employee's or an activity's success. Marketers look at KPIs to track progress toward marketing goals. Example: -Percentage of leads who take a desired action -Filling out a form -Making a purchase -Signing up

Question 26

Microsite

Answer 26

Used when marketers want to create a different online experience for their audience separate from their main website.

Question 27

Mobile Marketing

Answer 27

Refers to the practice of optimizing marketing for mobile devices to provide visitors with time- and location-sensitive, personalized information for promoting goods, services, and ideas.