D2C04 Options For Getting Wine To POS Flashcards Preview

D2: Wine Business > D2C04 Options For Getting Wine To POS > Flashcards

Flashcards in D2C04 Options For Getting Wine To POS Deck (33)
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31

Disadvantages of wine club sales

Basically, additional administration/work
> Send out wine details
> Need to process order and ship wine
> Administration in dealing with 3-tier system in USA in particular can be onerous.

Also take on risk of lost or damaged bottles : need a reliable freight forwarder.

32

Benefits of online sales

> Customers have the comfort of buying at home, at potentially lower price
> No intermediary costs leads to larger profit

33

Disadvantages of online sales

> Added cost of delivery
> Set up and maintain reliable website