Flashcards in D2C04 Options For Getting Wine To POS Deck (33)
Disadvantages of wine club sales
Basically, additional administration/work
> Send out wine details
> Need to process order and ship wine
> Administration in dealing with 3-tier system in USA in particular can be onerous.
Also take on risk of lost or damaged bottles : need a reliable freight forwarder.
Benefits of online sales
> Customers have the comfort of buying at home, at potentially lower price
> No intermediary costs leads to larger profit