Definitions Flashcards
Method of posing questions to people with the goal of understanding relationship between variables.
Survey
Asking two questions in one.
“Do you like pizza and agree that tacos should always have cheese?”
Double-Barreled Questions
A question which offers alternatives that the responder must choose from.
“Of the following, which best describes your relationship with pizza?”
Close-Ended
A question to which the responder provides their own answer.
“What is your opinion on coffee?”
Open-Ended
A rating scale which uses numeric rating with words, most commonly 5 points to choose from.
Ex. Strongly Agee (1) - Strongly disagree (7)
Likert Rating Scale
A scale which you can select anywhere along the line.
“Studying is: Enjoyable - - - - - - - - I - Not Enjoyable”
Graphic Rating Scale
A scale which incorporates the question and answer into one.
“The effects of smoking are: Harmless (1), Okay (2), Annoying (3), Horrible (4), Deadly (5)”
Semantic Differential Scale
A scale which uses images instead of words.
“Which of the following faces best represents your mood?”
Non-verbal scale
A shortcut used on long surveys where people are answering in a specific manner instead of responding to the actual content.
Response Set
A response set in which respondents play it safe by answering in the middle of the scale.
Fence-sitting
A response set in which people answer ‘yes’ or ‘agree’ to everything.
Yea-Saying
A response set in which people answer according to what they believe is the socially acceptable answer.
Faking Good
A construct validity threat in which observers expectations influence their interpretation of participants behaviour or the overall outcome of a study.
Observer bias
A construct validity threat in which participants conform to observer expectations.
Observer effects
A research design in which observers are unaware of the conditions to which participants have been assigned or what the study is about
Masked Research Design
A construct validity threat in which participants behaviour changes due to the presence of an observer
Reactivity
An association between two variables
Correlation
The strength of an association
Effect Size
How likely it is that a correlation is not due to chance
Statistical Significance
A value which helps evaluate the probability of whether a sample’s association came from a population in which the association is zero
p Value
Extreme scores which stand out from the rest and can pull results towards them
Outliers
Lack of variability in responses, not a full enough range of scores on a particular variable
Restriction of Range
When results end up with mostly high scores
Ceiling Effect
When results end up with mostly low scores
Floor Effect