Drawback= Market Mapping Flashcards
1
Q
1
A
Market maps are based on consumer opinions
2
Q
2
A
To ensure decisions based on opinions are valid
3
Q
3
A
Business needs to collect data from a large sample size
4
Q
4
A
This may require a large number of researchers
5
Q
5
A
To collect and analyse data and display in a market map
6
Q
6
A
If business recruits researchers it will significantly increase cash outflows
7
Q
7
A
If cash outflows greater than cash inflows
8
Q
8
A
It may lead to a negative net cash flow
