Drawback=secondary Research Flashcards
(12 cards)
1
Q
1
A
The research has been completed in the past and for a different purpose
2
Q
2
A
May not be time or business relevant
3
Q
3
A
Therefore making invalid suggestions on how the business can improve
4
Q
4
A
Leading to inappropriate product portfolios
5
Q
5
A
Leading to low sales
6
Q
6
A
Lower gross profit
7
Q
7
A
Risking an operating loss
8
Q
8
A
Forcing the business to use cash reserves to pay expenses
9
Q
9
A
Lower liquidity
10
Q
10
A
Less attractive to banks or investors
11
Q
11
A
As suggests that the business may struggle to pay bills
12
Q
12
A
Struggle to raise capital for future expansion
