Drawback=qualitative Data

Question 1

1

Answer 1

Gathering a large volume of detailed responses will require a significant number of researchers

Question 2

2

Answer 2

This will significantly increase fixed costs

Question 3

3

Answer 3

This may mean that a lower volume of data is collected as a business may not have the cash to pay for the researchers

Question 4

4

Answer 4

Resulting in unreliable results as less people are asked

Question 5

5

Answer 5

Resulting in the wrong product being produced or the wrong price being charged