Benefit=qualitative Data Flashcards
1
Q
1
A
It invites participants to give a more detailed response
2
Q
2
A
This can lead to a deeper understanding of customer wants and needs
3
Q
3
A
Resulting in the business being able to produce a product that more effectively meets their needs
4
Q
4
A
Increasing customer loyalty
5
Q
5
A
More price inelastic
6
Q
6
A
Able to increase prices without significant fall in demand
7
Q
7
A
Increased revenue
8
Q
8
A
Increased profit margins
9
Q
9
A
More retained profit to reinvest
