Marketing Economies Of Scale Flashcards
(7 cards)
1
Q
1
A
When businesses have increased sales
2
Q
2
A
Increased sales volume
3
Q
3
A
Meaning the cost of market research/ R+D/ advertising (pick one relevant to case study
4
Q
4
A
Can be spread over more units
5
Q
5
A
Lower cost per unit
6
Q
6
A
Making the above more affordable and can therefore do more of it
7
Q
7
A
Link to the advantage of doing more of the above - improved product development, increased brand awareness, improved innovation
