Drawback=primary Research Flashcards
1
Q
1
A
However primary research can be expensive
2
Q
2
A
May need to hire specialist researchers to conduct research
3
Q
3
A
Eg questionnaires and focus groups using a large sample size
4
Q
4
A
In order to find customer wants and needs
5
Q
5
A
Leads to increased cash outflows on wages
6
Q
6
A
Lower net cash flow
7
Q
7
A
Reduced cash reserves
8
Q
8
A
Poor liquidity (acid test ratio)
9
Q
9
A
May be unable to pay day-to-day bills
10
Q
10
A
Forced to sell non current assets in order to cover payments
11
Q
11
A
Business unable to operate
