Egzamin 2 Flashcards by Michał Klupczyński

Q

przewaga konkurencyjna

A

competitive advantage

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

strategia marketingowa

A

marketing strategy

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

targi

A

trade fairs

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

czynniki wzrostotwórcze

A

growth drivers

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

oferta produktów

A

product portfolio

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

rozwijające się rynki

A

emerging markets

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

tożsamośćmarki

A

brand identity

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

segmentacja rynku

A

market segmentation

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

utrzymanie klienta

A

customer retention

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

kompozycja marketingowa

A

marketing mix

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

cecha produktu

A

product feature

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

kanały dystrybucji

A

distribution channels

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

grupa docelowa

A

target group

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

reklama

A

promotion

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

udział w rynku

A

market share

How well did you know this?

1

Not at all

2

3

4

5

Perfectly

Q

dane dotyczące sprzedaży

Study These Flashcards

A

sales figures

Q

dostosowanie się rynku

Study These Flashcards

A

market adaptation

Q

pozycjonowanie marki

Study These Flashcards

A

brand positioning

Q

malejący rynek

Study These Flashcards

A

declining market

Q

rynek krajowy

Study These Flashcards

A

domestic market

Q

nisza rynkowa

Study These Flashcards

A

market niche

Q

wycofać produkt

Study These Flashcards

A

to withdraw a product

Q

wypuścić produkt

Study These Flashcards

A

launch a product / bring out a product

Q

sprzedawca detaliczny

Study These Flashcards

A

retailer

sprzedawca hurtowy

wholesaler

surowiec

raw material

asortyment produktów

product range

świadomość marki

brand awareness

prognoza sprzedaży

sales forecast