entrep lesson3 Flashcards
1
Q
is a business or marketing statement that summarizes why a consumer should buy a
company’s product or use its service
A
Value Proposition (VP)
2
Q
basic elements to consider in value proposition
A
Target Customer
Needs/opportunity
Name of the product
Name of the enterprise/company
3
Q
refers to how you sell your product or services to your customer. You
will address the wants and desires of your customers
A
Unique selling proposition (USP)
4
Q
is a sage in market identification process that aims to determine the buyers with common
needs and characteristics
A
market targeting
5
Q
Commonly used methods for segmenting the market
A
geographic, demographic, psychological, behavioral,
6
Q
variables in geographic segmentation
A
climate
ethnic groups
culture
density
7
Q
A
