FT1- Growing Quality Headcount

Question 1

Benefits of LIMRA? Issue though?

Answer 1

Candidates recommended through LIMRA have 5x income compared to those not.
Problem is that its not consistently rolled out.

Question 2

6-90 in 2021 - why so important?

CAUTIOUS ON MKTS THO.

Answer 2

• 3-10% headcount of new agents
• 40-50% contribution to new agent APE
• 10x more likely to become MDRT
• mainly recruited by top 5% of most active recruiters

Question 3

FT1 - grow quality headcount

What are we delivering?

Answer 3

1/ sharpened propositions: consistent brandind/theme; personas and their messaging and value prop; ready to use materials for leaders
2/ selection framework: framework with secret sauce, leader interview guide and tools to identify candidates
3/ revamped 90 day onboarding journey - learning and activation, JFW emphasis and tracking
4/ approach to tap into all-star recruiters

Question 4

FT1 - grow quality headcount

What are the 6 secret sauce criteria?

Answer 4

Drive
Empathy
Resilience
Curiosity
Charm
Network