FT8 - CPM

Question 1

CPM
How many markets live?
Total leads in 2021
Total Ape 2021
Total nbv 2021

Answer 1

8 mkts
2.8M leads
Ape 225M
Nbv 92M

Question 2

CPM - What are various areas to hit to increase conversion

Answer 2

1/ business opportunity: align with business objectives
2/ model development: high quality models, tight leads selection (challenge on chg mgmt from quantity to quality)
3/ Distribution alignment: mobilising agents and incentives schemes; key enablers such as scripts and trainings (challenge: the latter 2 are missing)
4/ leads / sales traceability: effective leads distribution and consumption; sales activity tracking (challenge: low leads consumption rate; lack discipline on leads tracking)
5/ performance management: campaign tracking and analysis (challenge: lack effective tracking mechanism for continuous improvement)

Question 3

CPM- whats the value at stake if we double conversion rate?

Answer 3

Ape 250M incremental

Question 4

Which markets for CPM first?

Answer 4

Indo and SG

Question 5

CPM - focus on initiative initially for leads distribution ?

Answer 5

On top cohort, MDRTs and best agents

Question 6

Current CPM results for SG and Indo?

Answer 6

#leads: SG 140k, INDO 266k
Ape: SG 36M, 7M

Question 7

CPM - One more idea?

Answer 7

Based on Isay 3-month results:
- promotions generated the most views/ leads
- most leads and conversions were existing customers
What if we couple cpm with personalised / promotion offers?