FT9 - Digital Acquisition

Question 1

DigitAcq - current APE vs future and opportunity

Answer 1

Current 83M
Future (momentum) 97
Target 130m => 50% increase yoy
MARKETS THOUGH??? Is it only SG + PH?

Question 2

DigitAcq - objective of concept sprint?

Answer 2

Develop e2e toolkit for effective digital acquisition and conversion for 2 markets (SG + PH) prior to scaling elsewhere

Question 3

DigitAcq - workstreams?

Answer 3

1/ Scale digital leads volume and quality (sprint 1 will be about overall comparison table)
2/ Optimise lead delivery and allocation: pragmatic approach to deliver leads to agents; basic lead allocation first (mdrt initially), increasing sophistication overtime
3/ build lead execution capability: rigorous on the ground agent coaching and training; sales scripts
4/ Initiate robust tracking: every lead tracked along execution with feedback loop for optimisation
5/ develop economic model: lead pricing model taking into account cost, conversion rate, HL cost of fulfillment