HMG

Question 1

What is paid performance marketing?

Answer 1

1. It is a method of marketing at a variable price that depends on the performance of the ad

2.

Question 2

How do you keep up to date with AdWords/ Paid performance/ search marketing?

Answer 2

1. Subscribing to popular email newsletters eg SearchEngineWatch, HanaPinMarketing, following on twitter, and wider scope of BBC News, Business, and Tech.
2. Important to stay informed - directly affects decisions at work, especially in digital marketing - developments happen so quickly and u need to stay on top of the market
3. Because of that, I follow a lot of prominent marketers and marketing blogs on twitter - interactive news with illustrations, up to date info and short summaries; marketing at work. Easy to digest

Question 3

Why would you be the ideal candidate?

Answer 3

1. Passion and desire to learn -
2. Self motivated knowledge of marketing practices, concepts and strategies
3. Analytical
4. Organised