Intelligence Products Flashcards
(25 cards)
What are intelligence products in the context of CTI?
Concise, actionable reports that synthesize threat information for decision-makers.
How does tailoring intelligence products align with ‘Customer Obsession’?
By customizing reports to meet specific stakeholder needs, focusing on what matters most to the ‘customer’.
Name three types of intelligence products.
Strategic Reports, Operational Bulletins, and Tactical Alerts.
How do Strategic Reports align with Amazon’s ‘Think Big’ principle?
They focus on long-term threat landscape analysis, considering future implications.
How do Operational Bulletins support ‘Bias for Action’?
They provide actionable insights on specific threat actors or campaigns, enabling quick response.
How do Tactical Alerts embody ‘Deliver Results’?
By providing immediate, impactful threat notifications that drive swift action.
What Amazon-specific format is preferred for intelligence products?
Narrative format, avoiding PowerPoint or slide-oriented presentations.
How does using the narrative format align with ‘Dive Deep’?
It encourages detailed, thoughtful communication and thorough analysis.
What is a ‘working backwards document’ in Amazon’s context?
A document that starts with the customer (stakeholder) needs and works backwards to define the product.
How does the ‘working backwards’ approach align with intelligence product creation?
It ensures the product meets stakeholder needs, embodying ‘Customer Obsession’ and ‘Invent and Simplify’.
What’s a key consideration when drafting intelligence products for Amazon?
Consider Amazon’s vast operations and diverse threat landscape, requiring a ‘Think Big’ approach.
How does stakeholder identification in intelligence product creation reflect ‘Earn Trust’?
By understanding and meeting audience needs, it builds credibility and trust.
How does the information gathering stage for intelligence products reflect ‘Learn and Be Curious’?
It involves exploring diverse information sources, continuously learning about new threats and trends.
How does the analysis stage of intelligence product creation demonstrate ‘Are Right, A Lot’?
Through rigorous analysis and synthesis of data to derive meaningful insights.
How does the drafting process of intelligence products embody ‘Ownership’?
By taking full responsibility for the content and its accuracy.
How does the review and refinement stage align with ‘Have Backbone; Disagree and Commit’?
It involves being open to critique and feedback, improving the product before final commitment.
How does the dissemination of intelligence products support ‘Bias for Action’?
By ensuring timely distribution, enabling quick decision-making and response.
What should an executive summary in an intelligence product reflect?
Concise overview of key findings and recommendations, reflecting ‘Frugality’ in communication.
How does including detailed analysis in intelligence products demonstrate ‘Dive Deep’?
It shows thorough examination of the threat or issue, going beyond surface-level information.
How does transparent presentation of supporting data in intelligence products align with Amazon’s principles?
It reflects ‘Earn Trust’ by being open about information sources and analysis methods.
How does the impact assessment in intelligence products support ‘Think Big’?
By considering broader implications beyond immediate effects, looking at long-term and wide-ranging impacts.
How do recommendations in intelligence products embody ‘Bias for Action’?
By providing clear, actionable steps for mitigation or response.
How does including confidence levels in intelligence products reflect ‘Are Right, A Lot’?
It shows honest assessment of the reliability of the intelligence, acknowledging uncertainty where it exists.
How does the practice of seeking feedback on intelligence products align with Amazon’s culture?
It reflects ‘Learn and Be Curious’ and ‘Insist on the Highest Standards’ by continuously improving based on input.
