K&L Chapter 25 – Survey Research Flashcards Preview

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Flashcards in K&L Chapter 25 – Survey Research Deck (3)
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Advantages of Survey Research

• Wide scope – much information from a small sample about a large population
• Economical (though more costly than lab experiments, generally)
• Accurate within sampling error


Disadvantages of Survey Research

• Information is generally not “deep,” but can be
• Demanding of time, money and energy
• Sampling error – need safety checks in study
• Taking an interviewer out of the social context may influence their answers
• Requires research knowledge and sophistication


File Drawer Effect

unpublished studies, generally those that show “no effect” are not accounted for – this may bias the meta-analysis optimistically