Flashcards in L13 Keeping Healthy Deck (29):
What is health education?
Strategies for promoting the most effective ways of TEACHING healthy living via effective communication
What is Health Promotion?
Process of enabling/ helping people to increase/ exert control and improve their health
Give two examples of health promotion
Cervical cancer screening and organ donation
What is health discourses?
Powerful persuaders to achieve many professional, governmental and commercial ends
What is an example of health discourses?
Label prepackaged food to force out food that claims to be health but is in fact unhealthy
What are the 4 key commitments for health promotion?
1. Central to global government agenda
2. Core responsibility for all of government (ensure that structures and systems are in place)
3. A key focus of communities and civil society
4. A requirement for good corporate practice
What harmful effects need to be addressed for global governance of health?
2)Products (e.g. plastic bottles cause environmental impact > health impact, but the manufacturers are not responsible for the damage > externalities) 3) Services
4) Marketing strategies
HP must become an integral part of?
1) Domestic and foreign policy
2) International relations, including in situations of war and conflict (e.g. in Afghanistan for minerals, in Iran for oil)
Empowerment is a key component of health promotion. What is it ?
= process of giving people power over their own lives, particularly in relation to health choices
What does empowerment require?
Knowledge, information, etc. > informed choice
Give an example where knowledge has failed to achieve empowerment?
Health warnings on cigarettes help warn people of smoking risks (e.g. health impact), but people still smoke
What is the alternative requirement of empowerment apart from knowledge?
Give two examples of legislation
Seat belt legislation Tobacco sales legislation
What are the other 4 components of Health promotion apart from empowerment?
How does opportunity contribute to health promotion?
Make alternative accessible so people can make informed choices
e.g. alternatives with different feasibility and affordability
What is an alternative to healthy lifestyle approach to health promotion?
Community developed approach
What is good about community development approach to health promotion?
User-defined, initiated and benefiting
Give an example of government policy in action?
Control overuse of antibiotics
Which of all the components of HP is most important in modern history?
Give some examples of legislation in action.
Food, tobacco, water regulation and control
Air pollution standards
Why is adequate resources a part of health promotion?
Used for health promotion activities
Which two charters have been signed for health promotion?
Ottawa and Bangkok charter
What are some objectives of the Ottawa Charter?
Build healthy public policy
Strengthen community action
Develop personal health skills
Recognise importance and motivation for health
What are some objectives of the Bangkok charter? (AIBRP)
Advocate health based on human rights
Invest in policies, actions to address determinants of health
Build capacity for policy development, HP practice and research
Regulate and legislate for protection and equal opportunity for health
Partner and build alliances to create sustainable actions
Goals of health promotion approaches: 2.
Improve choice and encourage community to opt for healthier choices
Compress morbidity and mortality (avoidable, premature, disability)
What is the result of the goals of HP?
Health to become resource for life not barrier to life
How can doctors keep others healthy?
Empowerment at the individual and community level through individual patient care (not only policy and community action)
How else can doctors practice health promotion?
Prevention rather than cure is key