Lecture 25

Question 1

Decision Architecture

Answer 1

The way a decision is presented can impact choice. What information is presented, how it is presented

Question 2

Default Effect

Answer 2

When we don’t have strong preference, we resort to default. Defaults signal recommended action, are effortless, and status quo bias

Question 3

3 Kinds of Norms

Answer 3

Social norms - generally accepted ways of life that are considered right and proper
Descriptive norm - what a group actually thinks, feels, does
Injunctive norms - what group thinks people should think, feel, do - prescriptive norms

Question 4

Why use descriptive norms?

Answer 4

Can show people that an activity is factually more or less common than they think. This can influence their ideas of what is socially acceptable/unacceptable. Cons: may signal that undesirable activities more acceptable. Injunctive can be better at many times

Question 5

Global vs. local norms

Answer 5

When local norms are used in decision architecture, easier to influence people

Question 6

Norm Salience

Answer 6

How common a norm is, positive or negative, can influence our tendency to do it - littering study where experimenter littered in front of participant. Heightened by environmental norm cues

Question 7

Choice overload

Answer 7

Too many options makes it difficult to choose, though people may like having more options. More choice does not lead to more liking due to second-guessing - jam and essay examples. Tyranny of choice not because people are satisficing when there are many options