LESSON 1 MIDTERMS Flashcards
(68 cards)
represent the results expected from pursuing
certain strategies. They are an important measure
of managerial performance.
Long-term objectives
represent the actions to be taken to accomplish long-term
objectives.
Strategies
The time frame for objectives and strategies should be
consistent, usually from 2 to 7 years. T OR F
FALSE (5 YEARS)
are commonly stated in terms such as growth in assets,
growth in sales, profitability, market share, degree and nature of
diversification, degree and nature of vertical integration, earnings per
share, and social responsibility
Objectives
Strategies provide a basis for consistent decision making by managers whose values and attitudes differ. T or F
FALSE (OBJECTIVES)
8 Desired Characteristics of Objectives
- Quantitative
- Measurable
- Realistic
- Understandable
- Challenging
- Hierarchical
- Obtainable
- Congruent across departments
include those associated with growth in revenues,
growth in earnings, higher dividends, larger profit margins, greater return on
investment, higher earnings per share, a rising stock price, improved cash
flow, and so on
Financial objectives
include things such as a larger market share, quicker on-
time delivery than rivals, shorter design-to-market times than rivals, lower
costs than rivals, higher product quality than rivals, wider geographic
coverage than rivals, achieving technological leadership, consistently getting
new or improved products to market ahead of rivals, and so on.
Strategic objectives
Adheres to the principle “If it ain’t
broke, don’t fix it.” The idea is to keep on doing the same things in the
same ways because things are going well.
Managing by Extrapolation
Based on the belief that the true measure of a
really good strategist is the ability to solve problems.
Managing by Crisis
Built on the idea that there is no general
plan for which way to go and what to do; just do the best you can to
accomplish what you think should be done. In short, “Do your own
thing, the best way you know how” (sometimes referred to as the
mystery approach to decision making because subordinates are left to
figure out what is happening and why)
Managing by Subjectives
Based on the fact that the future is laden with
great uncertainty and that if we try and do not succeed, then we
hope our second (or third) attempt will succeed.
Managing by Hope
Alternative strategies that an enterprise could pursue can be categorized
into 11 actions
- forward integration
- backward integration
- horizontal integration
- market penetration
- market development
- product development
- related diversification
- unrelated diversification
- Retrenchment
- Divestiture
- liquidation
a combination strategy can be exceptionally
safe if carried too far. T or F
FALSE
In large firms, there are actually four levels of strategies
corporate,
divisional, functional, and operational.
in small firms, there are three levels of strategies
company, functional, and operational.
collectively referred to as vertical integration.
Forward integration and backward integration
allow a firm to gain control over
distributors and suppliers.
Vertical integration strategies
refers to gaining ownership and/or control
over competitors
Horizontal integration
involves gaining ownership or increased control
over distributors or retailers.
Forward integration
require intensive efforts if a firm’s competitive position with existing
products is to improve.
Intensive Strategies
seeks to increase market share for
present products or services in present markets through greater
marketing efforts. This strategy is widely used alone and in
combination with other strategies.
market penetration
involves introducing present products or
services into new geographic areas.
Market development
is a strategy that seeks increased sales by
improving or modifying present products or services.It usually entails large research and development
expenditures.
Product development