LESSON 2 FINALS Flashcards
(23 cards)
has become an important strategic issue.
Marketing has evolved to be more about building a two-way
relationship with consumers than just informing consumers about a
product or service
Social Media Marketing
They responds to comments and problems, track negative
or misleading statements, manage the online discussion about a firm,
and gather valuable information about opinions and desires—all of
which can be vital for monitoring strategy implementation progress
and making appropriate changes.
social media
manager
can be defined as the subdividing of a market
into distinct subsets of customers according to needs and buying
habits.
Market segmentation
entails developing schematic representations that reflect how products or
services compare to those of the competitors on dimensions most
important to success in the industry.
Product positioning (sometimes called perceptual mapping)
is a segment of the market currently
not being served.
vacant niche
Successful strategy implementation often requires?
additional capital.
Besides net profit from operations and the sale of assets , two basic sources of
capital for an organization are?
debt and equity.
The most widely used technique for determining whether stock, or a combination
of debt and stock is the best alternative for raising capital to implement
strategies.
Earnings Per Share / Earnings Before Interest and Taxes (EPS/EBIT) Analysis
Too much debt in the capital can endanger stockholder’s returns and jeopardize company’s
survival. T OR F
TRUE
is a central strategy implementation
technique because it allows an organization to examine the expected results of
various actions and approaches.
Projected Financial Statement Analysis
is a document that details how funds will be obtained and
spent for a specified period of time.
Financial budget
Financial budgeting should not be thought of as a tool for limiting expenditures
but rather as a tool for obtaining the most productive and profitable use of an
organization’s resources. T OR F
TRUE
s not an exact science; value is sometimes in the eye
of the beholder. Companies desire to sell high and buy low, and negotiation
normally takes place in both situations
Corporate Valuation
FORMULA FOR WHAT METHOD: Total Shareholder’s Equity (SE) –
(Goodwill + Intangibles)
The Net Worth Method
FORMULA FOR WHAT METHOD: Net Income x Five
The Net Income Method
FORMULA FOR WHAT METHOD: (Stock Price EPS) x Net Income
Price-Earning Ratio Method
FORMULA FOR WHAT METHOD: of Shares Outstanding x Stock
Price
Outstanding Shares Method
means selling off a percentage of a company to others to raise
capital; consequently, it dilutes the owners’ control of the firm.
“Going public”
These individuals are generally charged
with developing new products and improving old products effectively.
(R&D) personnel
may be the
most important factor in differentiating successful from unsuccessful firms
management information system (MIS)
A good information system can allow a firm to reduce costs. T OR F
TRUE
Computer vulnerability is a huge, strategic, expensive headache.T OR F
TRUE
