Marketing Flashcards
Who regulates the display of outdoor advertising sign and signboard
BCA-
Building Control (Outdoor Advertising) Regulations
Real estate signs for the sale, lease or rental of a property / building are permitted:
1. Commercial: max size __sqm; max height __m above ground; for how long?
2. Residential (condo): max size __sqm; max height __m above ground; for how long?
3. Individual property: max size __ sqm; for how long?
4. Strata individual developments: max 3 signs, max size __sqm PER building frontage; for how long?
30sqm; 30m; 1 year
10sqm; 30m; 6 months
2sqm; 2 months
2sqm; 2 months
Temporary Directional Sign – Approved by LTA
1. The signs should be displayed at least __m from road
junctions.
2. The height from the top of each sign to the ground level
should not be more than __m.
4. The signs should be at least __m away from road kerb.
20m;
1.2m;
0.6m
Temporary Directional Sign – Approved by LTA
The back of it, must put:
1. LTA approval ref no.
2. Sign serial no.
3. Expiry date
What about the front?
Development name and arrow
Marketing Foreign Property
* Approved by __
* Engagement of a Third Party to Conduct Due Diligence ( EAs )
* KEO will ensure due diligence is carried out before entering into binding
agreement with the developer of foreign properties.
* Due Diligence on Vendor – Financial standing , past track records , legal owner,
deposit into __ account meant for the project.
* Due Diligence on Vendor’s Claims – yield , ROI in contractual agreement with
vendor.
* Due Diligence on the Foreign Property – local authority approval i.e. council
approval with build plan approval number
* Due Diligence on Other Possible Adverse Interest – google search
* Informing Consumers of Adverse Findings
KEO;
escrow;
PDPA
Data Protection Provisions do not apply to business contact information. T/F?
T
DNC
Do Not Call, what are the 3 registers?
Phone , Text , Fax
Do Not Call 不包含：
1. ongoing relationship的-but the person can opt out, organization has to stop sending messages after __ days.
2. market survey or research
3. charitable or religious causes
4. Telemarketing calls or messages sent to a business (i.e. B2B)
21 days;
Data that the Commission generally considers as “__ identifier” include:
* Full name
* NRIC, FIN
* Passport number
* Personal number
* Facial image of an individual (e.g. in a photograph or video recording)
* Voice of an individual (e.g. in a voice recording)
* Fingerprint
* Iris image
* DNA profile
unique identifier
招牌
Height of the sign is not to exceed __m or __ storeys, whichever is lower.
The total coverage of the signboard on the façade is not to exceed __sqm or __% of the façade (excluding the first storey with covered walkway), whichever is lower.
15m; 3 storeys
15sqm; 15%
廣告
For Infill Developments along a designated advertising route, advertisements are allowed only on the façade that faces the route.
Height of the advertisement is not to exceed __m or __storeys, whichever is lower.
The total coverage of the advertisement on the façade is not to exceed __sqm or __% of the façade (excluding the first storey with covered walkway), whichever is lower.
15m; 3 storeys
30sqm; 30%
Marketing elements:
__: properties and services being marketed (i.e. property management)
__: Factors influencing property pricing and and pricing strategies. (i.e. offering incentives/ discounts, conducting market research to determine optimal price points)
__: Location and distribution channels for real estate properties. (i.e. strategic location for property development, using online platform like Propertyguru, collaborating with real estates agents/ agencies)
__: Marketing communication and promotional activities (i.e. hosting open houses, leveraging word of mouth referrals)
Product
Price
Place
Promotion
We’d march 2013, developers for retail malls need to ensure that the average retail unit size of their development is min __ sqm.
50 sqm
