Marketing Dental Practice Flashcards
(27 cards)
are allowed if conferred
by a legally constituted school, college or
university duly recognized and authorized to
confer such titles
“M.S.” and “Ph.D.”
is only allowed if the dentist has
passed the examination given by the specialty
board of the accredited dental specialty group
or society in dentistry by the PRC BOD
“Diplomate”
T/f
Other dentists who possess an international
diplomate title must seek approval from the
PRC BOD
T
Dentists may put his dental profession in:
– Calling cards
– Official record form
– Prescription pads
– Recall cards
– Receipts
Only use the term “clinic” or “office” in reference to the dental practice; dental center, infirmary, ___
dispensary
T/f
PRC Certificate of Registration and School Diploma MUST be displayed either on the
reception or operatory area
T
T/f
• A photocopy of the unexpired PRC ID card must be retained inside the dental clinic of the main office and all of its branches
• Original copies of PRC certificate of registration and school diploma should be
displayed in the main office and a copy in the other branches
T
T/f
• Other plaques, testimonials and certificates of appreciation may be displayed but separate from the PRC certificate of registration
• Display of the PRC certificate of registration and school diploma of licensed dental associates and assistants is optional but encouraged
T
Signages
• Possess a size proportional to the façade of the dental clinic
– width, 1/3
– height, ___
• Be decent and dignified looking
1/8
Content of Signages
- Name of dentist
– (Doctor, Dentist, DDS, DMD, DDM, BDS or LDS, MS and PhD,
Diplomate) - Title of practice
– Clinic, office, dental center, infirmary, dispensary - Clinic days and hours
- Contact number and email address
- Clinic address
- Nature of practice
- Subspecialty
- Institution/ company/ department/ hospital logo
Signages not allowed
- Unprofessional title of practice
– Dental spa, club, holiday, resort, etc.. - Unauthorized use of title of a specialty
- Unauthorized design
– Personalized logo for single propreitorship or partnership
– Picture of dentist, caricatures or cliparts
– Terms such as xrays, gas, airabrasive, dental laboratory, air
conditioned, laser and other technical terms
– Comical or informal fonts
Signages not allowed
- Neon lights
- Motion signages
- Promos and discounts
- Sponsors or any form of product endorsements
- Other titles given by orgs. not recognized by
PRC BOD - Misuse of terms meant to mislead the public
T/f
• Dentists shall consider the dignity of the profession before providing professional
opinion or endorsement of professional/ proprietary products and techniques
• Dentists shall not give direct testimonials or endorsement of products for the delivery of
dental care
T
T/f
• Dentists shall not solicit patients personally
• Dentists shall not employ his patients, agents or agencies to solicit patients for him
T
T/f
Dentists shall not offer/ accept rebates or commissions for referral, nor engage in any
promotional activity which will be degrading the dignity of the profession
T
• Dentists shall use newspaper announcements
only when:
– Opening a new clinic
– Changing locations
– Limiting the character of the dentists’ practice
• The newspaper announcements shall not be
larger than ___ by 2 column inches
2 column
T/f
Announcements
• Shall be posted within 30 days from the date
of opening
• Announcement cards may be sent to other
dentists and patients
T
Marketing materials
- Brochure
- Flyer
- Print advertisement
- Patient letter
- Business/ calling card
T/f
Commercial posters,
tarpaulins and brochures
• Allowed
✓ display inside the dental clinic (dental or nondental)
✓ materials for patient education given inside the dental clinic
✓ selling/ display of dental products inside the dental
clinic but must not be seen from the outside
✓ display of dental pictures inside the dental clinic
(before and after treatments)
T
T/f
Commercial posters,
tarpaulins and brochures
• Not allowed
✓ display of commercial posters and tarps (dental or
nondental) outside the dental clinic or placed inside
but can be seen from the outside
✓ brochures or flyers given outside the dental clinic
✓ display of services offered outside the dental clinic
or placed inside but can be seen from the outside
T
T/f
Commercial posters,
tarpaulins and brochures
• Not allowed
✓ display of dental pictures even without
advertisement outside the dental clinic or placed
inside but can be seen from the outside
✓ display of discounts/ promotional services offered
outside the dental clinic or placed inside but can be
seen from the outside
T
• Folded pamphlets/ leaflets containing targeted
messages and/or information
• Includes:
– Name of dentists
– Kind of care they provide
– Clinic hours
– Location of practice
– Contact details
Brochure
• An announcement of the service that the
dentist provide
• Can be as big as a traditional poster
(18”x24”) or as small as a standardized
letter-sized paper (8.5”x11”)
• Can be posted on various walls and doors of
the clinic
Flyer
• Includes:
– Marketing message
– Phone number of the practice
• May also add:
– Office address
– Website address
– Dentist names
– A listing of accredited insurance companies
Print advertisement
