Measurement issues Flashcards

1
Q

What are inobtrusive and non reactive measures?

A
  • instruments designed so subjects don’t know they’re being tested or don’t have conscious control over their responses
  • can be more accurate than self-reports
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2
Q

What are technical instruments?

A

measurement tools that involve a machine or type of equipment

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3
Q

What are implicit tests?

A

tests where subjects are not necessarily aware of or in control of their responses

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4
Q

What is the latency response?

A
  • measures how quickly people respond to a question/stimulus
  • implicit because subjects aren’t aware of what’s being measured
  • can be used to measure memory, persuasion knowledge
  • can measure thoughts/opinion people are reluctant to admit
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5
Q

What are secondary reaction tasks?

A
  • similar to latency in that they measure time delay, but there is a distracting task
  • answers questions about executive functioning, cognitive demands, attention
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6
Q

What are other technological instruments used?

A
  • fMRI for brain activity
  • heart rate
  • skin conductance
  • eye tracking
  • web tracking
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7
Q

What is web tracking?

A
  • records subject’s clicks and time spent on sites
  • captures search queries and navigation paths
  • records real time internet usage
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8
Q

What is thought listing?

A
  • technically self-report but subject not always aware of topic of research
  • measures thought processes
  • can be in real time
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9
Q

What is think aloud measuring?

A
  • subjects speak and researchers record
  • unobtrusive questions are asked
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10
Q

What are unobtrusive questions?

A
  • don’t allow subjects to leave answers that are socially desirable
  • ‘no wrong answers’
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11
Q

What is observational research?

A
  • where researchers watch subjects behave under manipulation
  • mostly used in qualitative studies
  • very useful in experiment
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12
Q

What is Mary Ainsworth’s Strange Situation experiment?

A
  • toddler left alone in a room with a stranger, mother returns
  • DVs: observer noted the child’s willingness to explore while mother was gone, separation anxiety, reunion behaviour
  • secure, resistant and avoidant attachments
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13
Q

What is inter-observer reliability?

A
  • need to ensure observers are measuring things the same way
  • perform inter-observer reliability checks
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14
Q

What are oddball measures?

A
  • visiting random locations to see what people are doing
  • going to group-specific places for observations
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