4 models of memory
Memory
Ability to store and retrieve information over time
-constructed, not recorded
Info processing
Encoding
Transforming what we perceive, think, feel into memory (short term)
Storage
Maintaining info in memory over time (long term)
Retrieval
Bringing to mind info that has been encoded and stored
Elaborative encoding
actively relating new information to knowledge already in memory
-left frontal lobe; inner part of temporal lobe
3 types of encoding
Parallel distribution
Levels of processing
3 stage model (storage)
Visual imagery encoding
Storing info by converting it into mental pictures
Organizational encoding
Categorizing info according to relationships
-frontal lobe
Iconic memory
- less than 1 sec
Echoic memory
Fast-decaying store of auditory information
-lasts several sec
Sensory storage
Short term memory
Holds non-sensory information for more than a few sec but less than a minute
Rehearsal
Chunking
Combining small pieces of info Into larger clusters or chunks
Working memory
Primary and recency effect
You remember the first and last things best
Long term memory
- store information for days, weeks, years
HM
Anterograde amnesia
Inability to transfer new info from STM to LTM