minority influence Flashcards
Why can’t minority groups influence people by creating social pressure to fit in and avoid rejection?
Minority influences can’t influence people by creating social pressure, because fitting in means doing what most people are doing, and not standing out. But the minority do stand out - they’re different from the majority.
what is meant by minority influence
Minority influence is when a minority changes the attitudes and behaviours of the majority.
what is the process by which minorities influence a majority
conversion
what are the 3 behaviours/factors that affect minority influence
commitment
flexibility
consistency
how does consistency affect minority influence
MI is more effective when minority hold a consistent pov over time (they all hold the same pov/in agreement with each other)
stability
Consistency which is when everyone in the minority repeatedly holds the same attitude.
how does commitment affect MI
MI more likely to occur if the minority shows dedication to their pov, usually involves some kind of personal sacrifice
Commitment which is where the minority demonstrate how important the cause is to them, willing to expose themselves, speak publicallly
how does flexibility affect MI
MI more likely to occur when minority is willing to make a compromise and negotiate as they cannot be viewed as domgmatic/unreasonable/rigid
be willing to listen and understand other people pov
why does conversion occur (first reason)
there can be a cognitive conflict as being exposed to a different pov (minority’s) could cause you (majority) to have personal conflict of your ideas
minority create conflict which makes people take notice
The minority creates disturbances by doing things that aren’t considered normal.
why does conversion occur? (v)
majority could see that the minority have a valid point and so causes majority to reppraise their own perspective and convert, they have become persuaded
If the majority thinks the minorities attitudes seem legitimate, they are convinced and adopt the minority group’s attitudes and beliefs.
what are the correctly ordered stages of conversion (3)
conflict
understanding
validity
what does understanding mean
the majority try to understand why the minority are behaving the way they are/their position they try to understand their logic
the majority… (process of conversion
Internalised the attitudes of the minority, and became converted.
what was the aim of moscovici’s study
To investigate whether a minority could influence the attitudes of the majority in an unambigous task.
moscovici procedure
Moscovici recruited 192 female participants
Moscovici showed participants slides of differing shades of blue and asked them to judge the colour of the slide in the presence of a group.
moscovici independent variable
Moscovici’s independent variable was whether or not the confederates were consistent or not in their judgements.
There were two levels to the independent variable: consistent minority and inconsistent minority.
In the first condition, the confederates always said that the slides were green. This was the consistent minority condition.
In the second condition, the confederates sometimes said the slides were green and sometimes said the slides were blue. This was the inconsistent minority condition.
