MOJO

Question 1

User-generated content

Answer 1

UGC

The big difference between print and video is that multimedia or UGS (stories) are multi-planar and can be laced with many elements such as audio, video, interviews, actuality and graphics, working together on many planes of content (video, audio, music, graphics). They’re dynamic.

Question 2

Components of MOJO

Answer 2

Graphics / Stills
Video
Sync audio
Narration (VO)
Music

Question 3

Competencies of MOJO

Answer 3

1. Research
2. Write
3. Record vision
4. Record audio
5. Edit
6. Publish

Question 4

SCRAP to avoid digital story decadence

Answer 4

Story: What’s the story? What’s happening?
Character: Who’s in the story? Who are they?
Resolution: The structure and they why and how of the story (knowing the beginning, middle and end is knowing why).
Actuality: The content: Where, what, when and who will I film?
Production: HOw will I make the story - How where and when will I tell it?

Question 5

The five Ws and One H

Answer 5

Who
What
Where
When
Why
How

Stop thinking about this as a part of the inverted pyramid (nyhedstrekanten) where the top is the most important. Just use them as a research formula.

Question 6

The Five-Point-Plan

Answer 6

Introduction
Story development point
A middle section
Story development point
An end.

Question 7

MOJO story triangle

Answer 7

The Five-Point-Plan, SCRAP, and the 5 Ws and 1 H form the MOJO triangle.

Question 8

Story bounce

Answer 8

IS a series of unfolding sequences (of information and emotion) each with their own rhythm, designed to affect the viewer at a given point of the story. How elements are used (overlay, actuality, interview, narration, PTC, graphics, sound, music) and when (the order of delivery between story elements and structure) will determine story bounce.

Question 9

PTC

Answer 9

Stand-up or Piece to Camera

Shot at location and used to provide information where no other vision exists; set the reporter in a location; compress or exapdn a level of information; highlight or introduce a character or make a point; people speak directly to the audience through the camera.

Question 10

Actuality

Answer 10

the video content that you don’t need to set up. E.g. police at an accident scene.

Question 11

Overlay (B roll)

Answer 11

supplementary recordings (useful for overlapping sequences)

Question 12

MOJO checklist

Answer 12

• What is the story? The higher the stakes the stronger the story.
• Who are the characters and who will I interview?
• What about the subject matter and the resolution?
• What actuality will I film?
• What is the first impression a viewer will get?
• What will the body of the story look like?
• How will I integrate visuals, voice, and graphics?
• When did the story happen and can I write it in such a way that makes it current?
• Have I used active voice in the narration where possible?
• How will I produce the story?
• My audience will want links to other information on the topic? How will I provide these?
• Do you know If the sites I am recommending are reputable?