Product or Service Design (1.3.1)

Question 1

What is the Marketing Mix?

Answer 1

A framework for businesses to create and implement successful marketing strategies

Question 2

What are the 4 Components of the Marketing Mix? (4 P’s)

Answer 2

Product, Price, Place and Promotion

Question 3

What do the 4 P’s work together to do?

Answer 3

These four components work together to satisfy the needs and wants of a target market while achieving the company’s objectives

Question 4

How is the Marketing Mix an essential tool for a business?

Answer 4

It’s an essential tool for a business looking to maximise its marketing impact and achieve long-term success.

Question 5

What ways do each of the 4p’s aim to maximise profitability?

Answer 5

1. Product- Features, Quality, Branding, Packaging, Services
2. Price- Price Strategy, Pricing, Discount
3. Place- Channels, Market coverage, Location, Inventory, Transport
4. Promotion- Sales Promotion, Advertising

Question 6

What is the Design Mix?

Answer 6

3 elements combined when designing a product or service.

Question 7

What are the three Components of The Design Mix?

Answer 7

Function, Aesthetics, Cost

Question 8

What is the Aesthetics of a Product?

Answer 8

Look, Taste, Texture or feel of a product

Question 9

What is Function of a Product?

Answer 9

Whether it does what its supposed to do and the quality in which it does it. The purpose of the product

Question 10

What is the Cost of a Product?

Answer 10

How much it Costs to produce

Question 11

Is it Possible focus on all three sections of the Design Mix?

Answer 11

No, Its impossible to focus on all three categories of the design mix as its a trade off you have to sacrifice 1 component for another.

Question 12

What are the Benefits of Good Design?

Answer 12

-Adds Value
-Different from competitors
-Reduce manufacturing costs
-Improves Brand Image
-Improves Brand Loyalty

Question 13

What are social trends?

Answer 13

Refers to the changes in attitudes, behaviours and lifestyles of people.

Question 14

How can social trends impact the product design mix?

Answer 14

1. Resource Depletion- Customers becoming increasingly aware of need to conserve natural resources and reduce waste. Companies may choose to design products that use fewer materials, more durable or can be recycled more easily.
2. Ethical Sourcing- Products produced without exploitation of workers or environmental damage. Companies may change their product design mix to incorporate sustainable materials and production processes