psychology test 3 Flashcards

(14 cards)

0
Q

Concept

A

A mental category of objects or ideas based on property they share

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1
Q

Mental image

A

A mental representation of objects or events that are not physically present

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2
Q

Formal concept

A

A mental category and that is formed by learning the rules or features that define it

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3
Q

Natural concept

A

A mental category that is formed as a result of every day experiences

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4
Q

Prototype

A

The most typical instances of a particular concept

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5
Q

Insight

A

The sudden realization of how a problem can be solved

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6
Q

Intuition

A

Coming to a conclusion or making a judgment without conscious awareness of the thought process involved

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7
Q

Functional fixedness

A

The tendency to view objects of function only in their usual or custom ways

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8
Q

Mental set

A

The tendency to persist in solving problems with the solution that have worked in the past

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9
Q

Availability heuristic

A

If strategy in which the likelihood of event if estimated on the biases of how readily available other instances of the event are in memory r

For example we are afraid of flying or getting bitten by a shark rather than dying of a car accident or heart attack

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10
Q

Representativeness heuristics

A

It strategy in which the likelihood of an event is estimated by the comparing how similar it is to the Proto type of the event

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11
Q

The single feature model

A

In order to simplify the choice among many alternative you beef your decision on the single feature

For example when buying laundry detergent you please your decision one feature such a price and buy the cheapest one

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12
Q

The additive model

A

And this model you first generate a list the factors that are most important to you then you rate each alternative for each factor using an arbitrary scale

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13
Q

The elimination by aspects model

A

Using this model you evaluate all the alternative one characteristic at a time typically starting with the feature you consider most important if a particular alternator failed to meet that criteria and you scratch it off your list of possible choices

For example when you buy a new computer you might initially eliminate all models that are powerful enough to run the software you need to use

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