RM YR2 Flashcards
(41 cards)
What is a case study?
A case study is an in-depth investigation of an individual or group.
What type of data is collected in case studies?
Usually some qualitative data is gained using in-depth interviews, questionnaires, and observations.
What is one strength of case studies?
They offer data that is rich in detail and can provide new insights into normal functioning.
What is one limitation of using case studies?
Due to the small sample size, it is hard to generalize, and information may be affected by memory decay.
What is content analysis?
Content analysis is a type of observational research that studies the indirect communication produced by individuals.
What is the aim of content analysis?
To summarize and describe information systematically for easier conclusions.
What is coding in content analysis?
Coding categorizes information into subsets by breaking down behavior into categories.
What is thematic analysis?
The analysis of themes and their frequency in media or text.
What is one strength of using content analysis?
It can circumvent ethical issues of gathering personal information since most documents are already published.
Define the term validity.
Validity refers to the accuracy and legitimacy of results from a study or test.
What is internal validity?
Internal validity is when the effects observed in an experiment are due to the manipulation of the independent variable.
What could affect internal validity?
Demand characteristics can ruin validity by affecting the dependent variable.
Define external validity.
External validity refers to whether study findings can be generalized to other settings, times, or people.
What are the 3 types of validity?
Ecological, population, and temporal validity.
What is ecological validity?
A type of external validity that refers to whether findings can be generalized to everyday life.
When does an experiment have low ecological validity?
If the task used to measure the dependent variable is not like everyday life.
Define temporal validity.
Temporal validity refers to whether findings can be held true over time.
What are ways of assessing validity?
Face validity and concurrent validity are two ways to assess validity.
What are ways of improving validity in an experiment?
A control group can be used to assess whether changes in the DV are due to the IV and not anything else.
Standardization procedures can minimize participant reactivity and investigator effects on the outcome.
What is a double-blind trial?
Double-blind trials may be used to ensure participants aren’t responding to demand characteristics rather than the actual change in the IV.
How can questionnaires be improved?
Incorporate a lie scale to assess the consistency of participants’ answers and control the effects of social desirability bias; anonymity can also be used.
What are covert observations?
Covert observations ensure that behavior is most likely to be reliable because participants do not know they are being watched.
What should be ensured in behavioral categories?
Make sure behavioral categories are not too broad and are correctly identified.
What is interpretive validity in qualitative research?
Interpretive validity may be a problem where a researcher iterates their own answers for participants. This can be improved using direct quotes and triangulation.