Sampling Flashcards
(10 cards)
Opportunity/convenience
Gathering participants who happen to be available at the time of the study.
Purposive
A sample that has been gathered because they have a particular set of characteristics that make them suitable for study.
Self-selected/volunteer
Participants are the ones that approach the researchers as volunteers to participate in the study, usually in response to some form of marketing or advertising from the researchers.
Random
A random sample is when every member of the target population has an equal chance of being asked to participate in the study.
Snowball
A sample that gradually increases in size after a small number of seeds originally selected ask more people to participate. Purposive sampling may include an element of snowball sampling.
characteristics of convenience sampling
time effective, accessible, easily sources, may not represent population- results in homogenous sample
characteristics of random sampling
everyone has an equal chance at being selected
represents the population
volunteer sampling characteristics
willingly offer to participate
advertise in areas where participants are likely to be
dependent on who volunteers-limitted control
purposive sampling characteristics
target population limited
prone to researcher bias
participants fit characteristics of target population
snowball charactertistics
little control over sampling method
prone to sampling bias
homogenous in nature